Monday, December 29, 2025

Noordwijk in the Netherlands

The North Sea in autumn is cold and grey and blown by a west wind that isn't bitter but cold enough to make me wrap my coat more tightly around me. The waves come in the colour of dirty dishwater, like the sky.

Welcome to Noordwijk. A town north of Amsterdam and south of Den Haag and frequented - in November, at any rate - by elderly tourists and business people taking advantage of out of season hotel rates to attend conferences. The bankers with whom I am working are a polyglot crew from Singapore, Canada, the US, Spain, Germany, Romania, France and the Netherlands.

They are attempting something new - creating a new business service using expertise that they have used successfully to change their own operation - and they are scared that they have never done this before. They are better than they think.

My job is help these people to become confident enough to engage with new clients - change is scary and they need help to walk through the dark woods to the clear ground on the other side.

I like the dark. It's fun.

- Drib

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